Erica Heinz

UX Design

I’m a digital designer and educator working in NYC since 2002. I help companies define, design, and launch products strategically using multi-dimensional UX thinking. Check out my teamwork at 4D Thinking Studio.

Current interests: speaking gigs

full-spectrum UX for zero-to-one projects

Selected Clients + Institutions

Erica is an incredibly talented UX Designer and strategic thinker. Aaron Robbs, CD at Dashlane (prev Dropbox, Mailchimp, Kickstarter)

I brought Erica on for a design sprint at Dashlane to help us sharpen the UX on our homepage. One of Erica's biggest strengths is her ability to grok problems quickly, form early insights, and then design processes that get to a deeper understanding of the customer. She organized and led a competitive audit, orchestrated and conducted user research sessions, and then synthesized those learnings into a deck with recommendations that she presented to company leadership. Her work has sparked a lot of conversation internally and is having an immediate impact on how we're designing our customer journeys. I'd recommend Erica to anyone looking for help on design strategy and UX projects and I hope to work with her again in the future.

Erica possesses a breadth of design, user experience and coding skills that are astounding. Neil Baptista, CEO at Riffle

We worked with her on typography exploration, naming, identity, mission and vision as part of our brand, logo and site design. She then did exceptional visual design and wireframes for complex user flows and features. Finally, she coded everything up in elegantly organized HTML/CSS, all the while contributing innovative ideas and process within a distributed team. She has vast project experience and instinctively protects the needs of the user, ensuring that the right thing gets built. Her dedication is priceless and most certainly leads to superlative results.

Erica was a one-person UX army. Her range of abilities and the quality of her work were extraordinary. George Eberstadt, CEO at Pixlee TurnTo

A few (of many) significant pieces: the complete UX design of an extraordinarily complicated configurator interface for admin users, CSS coding of a widget installed on hundreds of eCommerce sites addressing both UX and severe compatibility constraints, and a complete visual identity refresh of the company - logo, website, print. In addition to her amazing work, Erica was a true joy to work with: unflappable under pressure, great team worker, effective at managing upwards, a ray of sunshine. And even while producing vast work product, Erica managed to stay on the cutting edge of design and web technology evolution, which in turn enabled us to do the same for our clients. Five stars!


Think in 4D, a book on UX for digital designers and entrepreneurs (launching Fall 2023)


Digital product design classes and workshops (secondary level to graduate/CE)


Talks and interviews about UX, product strategy, and digital culture

Get early access to the book